Your Privacy
Pikmykid understands how important privacy is to Parents and their students, the Organizations and Educational Professionals who use our Services, and our Site visitors. We provide a platform to assist you in the school dismissal process. As we describe below, Organizations and Parents determine the data that gets shared and used by Pikmykid to provide our Services. This Privacy Policy applies to our Site and our Services and describes our practices for collecting, using, maintaining, protecting and disclosing that information.
Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Site or our Services. By accessing or using our Site and/or Services, you agree to this privacy policy. This policy may change from time to time. Your continued use of the Site and/or Services after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.Capitalized terms that are not defined in this Privacy Policy have the meaning given them in our Terms of Use.
Information we collect
Information Organizations Give Us
When Organizations register for our Services, they provide certain information about the Organization, Parents, and students, such as Parent’s name, email address and phone number, student ID, classroom and other information maintained in the Organization’s information systems such as bus route number, teacher name, and information about student absences. We also receive information from Organizations and Parents when they send us a message, for example by email or by submitting a help request through the Site. The Organization may also provide us information about Educational Professionals such as name, email address and cell phone number to take advantage of some of our Services. Each Organization determines which Education Professionals have access to the Organization’s account with offerings and their permission levels.
Organizations that partner with us control their Student Data and can request deletion of Student Data at any time. Organizations control their own settings over the Services they would like to use and how they engage Parents.
Information You Give Us
When you register for our Services, you provide certain information such as Organization name, student’s name, point of contact name, physical address, email address and phone number. In addition, to use the Services, you are required to provide your pick-up method and student’s name. If you should discover incorrect information while using our Services, please contact support@pikmykid.com and we will assist in correcting the information. Parents using the Pikmykid app own their accounts and can delete them at any time.
You also may provide information to be published or displayed (hereinafter, “posted”) on public areas of the Site, or transmitted to other users of the Site or third parties (collectively, “User Submissions”). Your User Submissions are posted on and transmitted to others at your own risk. We cannot control the actions of other users of the Site with whom you may choose to share your User Submissions. Therefore, we cannot and do not guarantee that your User Submissions will not be viewed by unauthorized persons.
Information We Receive When You Use the Services
Like most websites and online services, certain information is automatically collected when you use our Services, visit our Site, read our emails, or otherwise communicate with us. For example, information about your device and its software, such as your IP address, browser type, Internet service provider, platform type, device type, operating system, date and time stamp, a unique ID that allows us to identify your browser, mobile device or your account, and other similar information. Information about the way you use our Service is also collected, for example, the site from which you came and the site to which you are going when you leave our website, the pages you visit, the links you click, how frequently you access the Site and use our Services, whether you open emails or click the links contained in emails, whether you access the Services or Site from multiple devices, and other actions you take on the Service or Site. When you access our Site or use our Services from a mobile device, we may collect unique identification numbers associated with your device or our mobile application, mobile carrier, device type, model and manufacturer, mobile device operating system brand and model. Your location may also be collected. We may also collect analytics data, or use third-party analytics tools, to help us measure traffic and usage information for our Services. Although we do our best to honor the privacy preferences of our visitors, we are not able to respond to Do Not Track signals from your browser at this time.
We and your Organization may also place advertisements on the Site. We collect information related to these advertisements such as who clicks on them, the Organization they are affiliated with and the time and date the advertisement was clicked.
Student Data
Through the course of providing Services, we may have access to personally identifiable information about students (“Student Data”) that is provided by you. We have access to Student Data only as requested by the Organization and Parents and only for the purposes of performing Services on the Organization’s behalf. The type of Student Data we collect will depend on how the Organization uses the Services.
We receive Student Data only from the Organization and Parents. We never interact with the student directly. Student Data is confidential. We do not use Student Data for any purpose other than to provide the Services on the Organization’s behalf, in accordance with contractual agreements with the Organization. Our collection, use, and disclosure of Student Data is governed by our Terms of Use, our agreement(s) with the Organization, the Family Educational Rights and Privacy Act (FERPA), the Children’s Online Privacy Protection Act (COPPA), and all applicable laws which relate to the collection of Student Data. Please contact your Organization if you have questions about the information they provide to us and their use of technology service providers like Pikmykid.
We take great efforts to collaborate with Organizations to provide them the ability to access, modify, and delete Student Data consistent with FERPA, COPPA, and all other applicable laws, including but not limited to California’s Student Online Personal Information Protection Act (SOPIPA), California Education Code, Section 49073.1, New York State Education Law Section 2-d, Illinois Student Online Personal Protection Act (SOPPA), and the Texas Student Privacy Act.
How We Use Information
We use the information we collect to operate, maintain, and improve our Site, Services, and their functionality, and to communicate with our Organizations and Parents. To the extent we share your information, we will only share it with those who adhere to standards that are consistent with our Privacy Policy and practices. We may disclose your information in the following ways:
1) With Organizations/Parents. Any information provided by Parents may be shared with Organizations and any information provided by Organizations may be shared with Parents to the extent authorized by the Organization.
2) With Your Consent. We may share data collected through the Sites or Services with companies, Organizations and individuals outside of Pikmykid when we have your consent to do so.
3) With Third Parties on a Limited Basis. Except to the extent it contains or comprises Student Data, whether alone or when combined, we may share non-identifying and aggregated information with third parties, including advertisers and sponsors. We will never target advertisements to students or sell Student Data to third parties for any purpose. We may also disclose your information to other companies to comply with various reporting obligations; for business or marketing purposes; or to assist in understanding your interests, habits, and usage patterns for certain programs, content, services, advertisements, promotions, and functionality available through the Site or as part of the Services. Our Services may automatically collect usage information, such as the numbers and frequency of visitors to our Sites and users who use our Services. We use this information in aggregate form and not in a manner that would identify you personally. We may share aggregate and anonymized/pseudonymized personal data with third parties in order to promote or describe use of the Site and Services.
4) For Legal Reasons. In response to subpoenas, court orders, or legal process, from law enforcement agencies or state and federal regulators, or as otherwise required by law; as necessary to enforce applicable terms of use or to investigate suspected violations; to prevent or otherwise address fraud, security, or technical issues; and/or to protect against harm to the rights, property, or safety of Pikmykid users or the public, as required or permitted by law.
5) In the Event of a Business Transfer. In connection with an actual or proposed corporate merger, acquisition, asset purchase, or other transaction or proceeding involving all or part of the business or assets to which the information pertains. In these types of transactions, user information is typically one of the business assets that are transferred. Moreover, if Pikmykid or substantially all of its assets were acquired, or in the unlikely event that Pikmykid goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. Any acquirer of Pikmykid may only be permitted to acquire user information if the new company agrees to offer privacy and security terms no less stringent than ours. In this case, the successor entity is subject to all applicable Federal, State laws and applicable Student privacy laws. We will also work with successor to ensure the privacy and security terms are no less stringent than ours. You acknowledge that such transfers may occur and that any acquirer of Pikmykid may continue to use Parent Information and Student Data as set forth in this policy.
6) For Customer Service Purposes. From time to time, we may use your information to contact you via e-mail to determine whether you are happy with our services and send you customer satisfaction surveys. We may also contact you by e-mail to advise you of offers, promotions or other information from our sponsor companies or advertisers. You retain the ability to “opt out” of such e-mail communications by following the opt-out procedures in the email. You will not be able to opt out, however, of viewing sponsor information that appears on the Site.
7) To Service Providers. We disclose your information to companies we use as contractors or agents to perform services for us such as administering our websites, systems, and software, hosting maintenance, and other such services. These service providers may have access to or process your information to the extent it is necessary for them to perform services for us.
8) For External Processing. We may provide personal data to our affiliates or other trusted businesses or partners to process it for us, based on our instructions and in compliance with this Privacy Policy and any other appropriate confidentiality and security measures. These third parties include, without limitation, 9-1-1 or equivalent services, fire, police, emergency, medical, emergency management, campus safety officials, public health services, services providing safety-related monitoring and response (collectively “Emergency Service Providers”) and communication service providers. Examples of permitted disclosure of personal data include:
a. Your wireless phone number may be submitted to participating Emergency Service Providers in order to locate the device during an emergency or to transmit messages that you send or receive. We may store or archive snapshots of then-current Subscriber information as it is made available to Emergency Service Providers for the period of time dictated by their record keeping policies. Such third parties may use such information to send emergency and general interest notifications to you via various communication methods (e.g., voice calls, text messages, email, etc.)
b. In the event an emergency call or other direct communication is placed from your phone or device, and provided that the Emergency Service Provider receiving the call uses our Services, your information may be displayed on the answering operator’s workstation screen or made available to emergency responders.
c. In the event a non-9-1-1 call is made to an Emergency Service Provider from your phone and is then routed into a 9-1-1 system, if the receiving 9-1-1 agency uses our Services, your information may be displayed on the 9-1-1 operator’s workstation screen. In this situation, once information is passed to the local 9-1-1 authorities, we no longer have control over the transmission of the information. It may be conveyed verbally over an unsecured radio or transmitted in some other way to the responding emergency response team or others.
d. In the event an Emergency Service Provider uses the Services’ database query tools, and your information includes an address within the querying provider’s jurisdiction, and a portion of your information matches the provider’s query criteria, and if you have elected to participate in this portion of our Services, your information will be displayed in the search results presented to that provider.
e. In the event an Organization uses the services for Emergency Drill or Emergency Alert, your information and emergency contacts shared may be used to communicate irrespective of your choice to opt-out if carriers can override that election.
The specific circumstances under which we may share your personal data will vary based on the information you provide, the Services you elect to participate in, and how you use the Services. We rely on Organizations to provide us direction about how we can collect, use and share your information. You should contact your Organization if you have questions about their direction to us or the Organization’s use of technology service providers like Pikmykid.
For Visitor Management Users Using Visitu Product of Pikmykid
We are committed to ensuring the privacy and confidentiality of your personal information, and to protect it from unauthorized access and disclosure. We understand the importance of your privacy and the privacy of visitors and users to your business locations who access the Services (“Users“) and we treat all information we receive in a responsible manner. By downloading, using, viewing or accessing the Services, you agree that we may collect, use, and disclose Personal information, Aggregate Information, and Cookies (all terms defined below) according to this Privacy Policy.
Customer – if you are a customer, this Privacy Policy together with our Terms & Conditions and our Data Processing Agreement will give you an informed understanding of the type of personal information that we hold about you and the way we handle information.
Visitor – if you are a visitor to a business location that uses the Services, by accessing the Services at such a location (such as by signing in or using the functionality of the Services), you may be sharing your Personal information with such business.
1) Visitor Photo Collection & Security How We Collect and Use Photos
Within our visitor management and security protocols, Pikmykid gathers photographic images of visitors. These images are captured during the check-in procedure and securely stored on AWS servers. The collected images are utilized exclusively for security authentication, visitor monitoring, and the safeguarding of school premises.
User Consent
Users will be notified before facial data is collected and must provide explicit consent. The Pikmykid system will display a prompt explaining the purpose of face data collection. Users who do not wish to use facial recognition can opt for an alternative verification method provided by their school.
Storage & Retention
Face data is securely stored on AWS servers for 1 year or as required by school security policies. After this period, the data is automatically deleted unless retention is requested by the school for safety investigations or compliance purposes.
Third-Party Access & Data Protection
Pikmykid id does not sell, share, or distribute face data to third-party companies. However, schools using the system may provide access to law enforcement or security personnel for safety purposes. AWS servers encrypt and protect stored images to prevent unauthorized access.
Data Deletion & User Rights
Users can request deletion of their stored face data by contacting the school administration or emailing success@pikmykid.com for assistance.
Consequences of Your Failure to Provide Personal Data
It is our policy to only share personal data with contractors, service providers, and other third parties who are bound by obligations to keep personal data confidential and use it only for the purposes for which we disclose it to them. Under certain circumstances, you may avoid having us share your information with our business partners and vendors by not granting us permission to share it.
Your provision of personal data is required in order to use certain parts of our Sites and Services. If you fail to provide such personal data, you may not be able to access and use our Services on our Sites or parts of our Services available via the Sites.
How we store and secure your information
We maintain reasonable administrative, technological and physical safeguards designed to improve the integrity, privacy, confidentiality, and security of your information.
All data is securely and exclusively hosted in FERPA compliant data centers. User roles are clearly defined to manage the access level.
Student Data is protected by a password for your privacy and security. You may help protect against unauthorized access to your account and personal information or Student Data by selecting and protecting your password appropriately and limiting access to your computer and browser by signing off after you have finished accessing your account.
Pikmykid endeavors to protect user information to ensure that user account information is kept private, however, Pikmykid cannot guarantee the security of user account information. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of user information at any time. For additional information about the security measures Pikmykid uses in connection with our Site and Services, contact us at support@pikmykid.com.
Like other online services, we cannot guarantee the security of any information you transmit to us or store on the Site and you do so at your own risk. We also cannot guarantee that such information may not be accessed, disclosed, altered, or destroyed by unauthorized persons. If we learn of a security systems breach, then we may attempt to notify you electronically so that you can take appropriate protective steps. We may post a notice on the Site if a security breach occurs. Once your information is removed from the Site, copies of your information, other than Student Data, may remain stored in backup systems or cached and archived pages. We are not responsible for the practices employed by websites, applications or services linked to or from our Site.
Any information collected through the Services is stored and processed in the United States. If you use our Services outside of the United States, you consent to have your data transferred to the United States.
Children Under the Age of 13
Our Site and Services are not intended for children under 13 years of age. No one under age 13 may provide any personal information to or on the Site or Services. We rely on the Organization to provide notice and obtain parental consent and any other required authorizations for all Student Data we collect. We do not knowingly collect personal information from children under 13 and will never target advertisements to students or sell Student Data to third parties for any purpose. If we learn we have collected or received personal information from a child under 13 without parental consent, we will delete that information. If you believe we might have any information from or about a child under 13 without proper consent, please contact us at support@pikmykid.com.
California residents under 16 years of age may have additional rights regarding the collection and sale of their personal information.
Changes to Our Privacy Policy
We may modify or update this Privacy Policy from time to time. You should review this page periodically. If we make significant changes that affect your rights, we will take reasonable efforts to notify you of those changes via the email address provided by you or a prominent notification when you access the Site or use the Services. Your continued use of the Site or Services indicates that you have read, understood and agreed to the current version of our Privacy Policy. If you do not agree with our Privacy Policy, you can always opt-out by deleting your account and ceasing to use our Services.
Links to Third Party Sites or Apps
The Site may contain links to websites and apps operated and maintained by third parties, over which we have no control. Privacy policies on linked sites may be different from our Privacy Policy. You access such linked sites at your own risk. You should always read the privacy policy of a linked site before disclosing any information to such site.
Your State Privacy Rights
State consumer privacy laws may provide their residents with certain rights regarding our use of their personal information. To learn more about California residents’ privacy rights, visit the California Privacy Rights Act Resource Center. California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Site that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to support@pikmykid.com.Residents of other states, such as Nevada, Colorado, Connecticut, Virginia, and Utah may also have personal information rights and choices. Please check with your state for more information.
How to contact us
If you have questions about this Privacy Policy or need additional information regarding our privacy practices, please contact support@pikmykid.com.This privacy policy was last modified on March 18, 2025.
